The purpose of the DAYNTREk Privacy & Cookie Policy (“Privacy Policy”) is to inform you about how Dayntrek Pty Ltd (ABN 68 356 575 846) (“DAYNTREK”, “we”, “us” or “our”) collects, uses, processes, stores and discloses your Personal Information.
DAYNTREk is committed to respecting your privacy and protecting your Personal Information. We take our obligations under applicable privacy laws seriously, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles in Australia and the Privacy Act 2020 and applicable privacy principles in New Zealand.
This Privacy Policy applies to Personal Information we collect through our website, online store, social media channels, customer service channels, marketing activities, business and wholesale relationships and other interactions with DAYNTREK.
Our website is dayntrek.com.
In this Privacy Policy
“Personal Information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in material form or not.
“Sensitive Information” has the meaning given to that term under applicable privacy laws.
“our websites” means dayntrek.com and any other website or online service operated by DAYNTREK from time to time.
By visiting our websites, purchasing our products, subscribing to our communications or otherwise providing Personal Information to us, you acknowledge that your Personal Information will be handled in accordance with this Privacy Policy and applicable law.
Collection of Personal Information
We collect Personal Information from you when you:
- purchase or enquire about our products;
- create or use an account on our websites;
- subscribe to our email or SMS communications;
- browse or interact with our websites;
- accept or interact with cookies and other tracking technologies;
- contact our customer service team or other representatives;
- communicate with us through social media;
- enter competitions, promotions or giveaways;
- participate in surveys or provide feedback;
- make a warranty, return or product-service enquiry;
- make a wholesale, corporate uniform or business enquiry;
- apply for employment with us;
- interact with us at events or through business partnerships; or otherwise voluntarily provide your Personal Information to us.
- otherwise voluntarily provide your Personal Information to us.
We may also collect Personal Information automatically when you use our websites, including information relating to your device, browser, IP address, browsing activity and interactions with our websites.
We may also collect Personal Information automatically when you use our websites, including information relating to your device, browser, IP address, browsing activity and interactions with our websites.
We may collect Personal Information from third parties, including payment providers, delivery and logistics providers, analytics providers, advertising and marketing platforms, social media platforms, fraud prevention services, technology providers and other business partners or service providers.
Where practicable, we will collect Personal Information directly from you. Where we collect Personal Information from another person or organisation, we will handle that information in accordance with applicable privacy laws.
Where practicable and lawful, you may deal with us anonymously or using a pseudonym. However, in many circumstances we will require Personal Information to process an order, arrange delivery, provide customer service, process payments, provide warranty services or otherwise provide products or services requested by you.
Types of Personal Information We Collect
The types of Personal Information we collect will depend on how you interact with us.
This may include your name, email address, telephone number, billing and delivery addresses, account information, purchase history, order information, product preferences, correspondence with us, warranty and return information, business or wholesale information and other information you voluntarily provide.
We may also collect information about how you use our websites, including IP addresses, device information, browser information, approximate location, website activity, browsing behaviour, advertising identifiers and information collected through cookies and similar technologies.
Where you make a purchase, payment information is generally collected and processed by our third-party payment providers. We do not ordinarily permanently store your full payment card details.
If you provide us with Personal Information about another person, for example where you purchase a product as a gift, you should ensure that you are authorised to provide that information and that the person is aware that their information has been provided to us.
Purposes for Collecting Personal Information
We collect Personal Information for purposes reasonably necessary for conducting our business and providing our products and services.
These purposes include:
- processing and fulfilling orders;
- processing payments, refunds and returns;
- arranging delivery and logistics;
- providing customer service;
- responding to enquiries;
- managing customer accounts;
- providing warranty and product support;
- managing wholesale and corporate uniform relationships;
- communicating with you about products, orders and services;
- improving our products, websites and customer experience;
- conducting analytics, research and customer analysis;
- managing competitions, promotions and other initiatives;
- preventing fraud and protecting the security of our websites and systems;
- sending marketing communications where permitted by law;
- providing relevant advertising and product recommendations;
- managing our business operations;
- considering employment applications;
- meeting our legal and regulatory obligations;
- managing and resolving complaints, disputes and legal matters; and
- carrying out other purposes reasonably expected in connection with our relationship with you.
- We will generally only collect Personal Information that is reasonably necessary for the purposes for which it is collected.
Use and Disclosure of Personal Information
We will use and disclose Personal Information for the primary purposes for which it was collected and for related purposes that we reasonably consider would be within your expectations.
We may also use or disclose Personal Information where you have consented, where required or authorised by law, or where otherwise permitted under applicable privacy laws.
In conducting our business, we may disclose Personal Information to our employees, contractors, consultants and representatives, as well as third-party service providers who assist us in operating our business.
These parties may include:
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ecommerce and website providers;
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payment processors;
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banks and financial institutions;
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delivery, courier and logistics providers;
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warehousing and fulfilment providers;
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customer service providers;
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cloud storage and information technology providers;
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analytics and reporting providers;
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marketing and advertising providers;
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email and SMS communication providers;
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social media and digital advertising platforms;
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fraud detection and security providers;
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professional advisers, including lawyers, accountants and auditors;
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insurers and financial institutions;
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government and regulatory bodies, where required or permitted by law; and
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other contractors or service providers who reasonably require the information to provide services to us or to you.
We may also disclose Personal Information to third parties in connection with events, promotions, competitions, collaborations or other initiatives where this is disclosed to you at the time your information is collected.
We do not sell your Personal Information to third parties for their own unrelated direct marketing purposes.
Direct Marketing
We may use your Personal Information to communicate with you about DAYNTREK products, product launches, promotions, offers, events, competitions, content and other activities that may be of interest to you.
We may communicate with you by email, SMS, social media, online advertising and other lawful communication channels.
We will only send commercial electronic messages where permitted by applicable law. In Australia, this includes compliance with the Spam Act 2003, and in New Zealand, the Unsolicited Electronic Messages Act 2007.
You may opt out of receiving direct marketing communications from us at any time by using the unsubscribe facility provided in our communications or by contacting us.
We will respect your request and cease sending future marketing communications within the period required by applicable law. You will continue to receive transactional or service-related communications where reasonably necessary, such as order confirmations, delivery updates, product recalls, warranty information or other communications relating to products or services you have purchased or requested.
We do not disclose Personal Information to third parties for the purpose of allowing those parties to independently direct market their own products or services to you.
Disclosure of Personal Information to Overseas Recipients
As an online business, we use third-party technology, payment, ecommerce, cloud, marketing, analytics and other service providers that may operate or store information outside Australia and New Zealand.
Your Personal Information may therefore be disclosed to or processed by recipients located overseas.
Depending on the services and providers we use from time to time, these countries may include the United States, Canada, New Zealand, Australia and other countries in which our service providers operate.
Our use of third-party services may change from time to time as our business develops and our technology requirements change.
Where required by applicable law, we will take reasonable steps before disclosing Personal Information to an overseas recipient to ensure that appropriate privacy protections apply to that information.
Security of Personal Information
We take reasonable steps to protect Personal Information from misuse, interference, loss, unauthorised access, modification or disclosure.
Our security arrangements may include appropriate technical, administrative and physical safeguards, including access controls, password protection, encryption, secure payment processing, authentication controls, system monitoring and security procedures.
We also require relevant third-party service providers to maintain appropriate security measures in relation to Personal Information they handle on our behalf.
We will take reasonable steps to destroy or de-identify Personal Information when we no longer need it, subject to any legal, accounting, warranty, dispute resolution or other requirements that require us to retain it.
No transmission of information over the internet can be guaranteed to be completely secure. Accordingly, while we take reasonable steps to protect Personal Information, we cannot guarantee the absolute security of information transmitted to or from our websites.
We maintain procedures for responding to suspected privacy and data security incidents. Where a privacy breach is subject to mandatory notification requirements, we will take the steps required under applicable law.
Cookies and Tracking Technologies
When you visit our websites, we may use cookies and other tracking technologies to recognise your device, remember your preferences, understand how our websites are used and improve your online experience.
A cookie is a small amount of information stored on your device by your web browser. Cookies may be temporary or persistent and may be provided by us or by third-party service providers.
We may use cookies, pixels, tags, web beacons, local storage, device identifiers and similar technologies.
We use these technologies for purposes including:
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enabling essential website and shopping functionality;
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remembering your preferences;
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maintaining your shopping cart and online session;
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processing transactions;
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improving website performance;
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understanding website usage and customer behaviour;
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measuring marketing and advertising effectiveness;
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preventing fraud and improving website security;
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providing relevant content and advertising; and
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analysing and improving our products, services and customer experience.
We use Shopify and various third-party applications and service providers to operate and support our online store. These providers may use cookies and similar technologies in accordance with their own privacy policies and the services they provide to us.
Third-party technologies may include analytics, advertising, social media, customer communication, payment, fraud prevention and other ecommerce services.
You can generally control or restrict cookies through your browser settings and, where available, through cookie consent and privacy controls provided on our websites.
If you disable or reject certain cookies, some features of our websites may not operate correctly or may not be available.
Third-Party Websites and Services
Our websites may contain links to third-party websites, applications, social media platforms and other services.
Those third parties operate independently from DAYNTREK and may have their own privacy policies and terms of use.
We are not responsible for the privacy practices, security or content of third-party websites or services that we do not control.
We encourage you to review the relevant privacy policies before providing Personal Information to third parties.
Social Media
We may interact with customers through social media platforms, including platforms used for marketing, customer service, content and advertising.
If you interact with DAYNTREK through social media, the relevant platform may collect information about your interaction in accordance with its own privacy policy.
We may receive Personal Information from social media platforms where you interact with our content, contact us or otherwise engage with DAYNTREK through those platforms.
Access to Personal Information
You may request access to Personal Information that we hold about you by contacting us using the details below.
We will deal with your request within a reasonable period and in accordance with applicable privacy laws.
Before providing access, we may need to verify your identity to protect your Personal Information and the privacy of others.
In some circumstances, we may be permitted or required by law to refuse access to Personal Information. If this occurs, we will provide an explanation where permitted by law.
Correction of Personal Information
We take reasonable steps to ensure that Personal Information we hold is accurate, complete, relevant and up to date.
You may request that we correct Personal Information we hold about you if you believe it is inaccurate, incomplete, out of date or misleading.
If you ask us to correct your Personal Information, we will consider your request and take reasonable steps to correct the information where appropriate.
Complaints
If you have a concern or complaint about how we have handled your Personal Information, please contact us in the first instance.
We take privacy complaints seriously and will investigate and respond to your complaint within a reasonable period.
If you are not satisfied with our response, you may have the right to make a complaint to the relevant privacy regulator.
For customers in Australia, this is the Office of the Australian Information Commissioner (OAIC).
For customers in New Zealand, this is the Office of the Privacy Commissioner New Zealand.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, products, services, privacy practices or applicable laws.
Any updated Privacy Policy will be published on our website, together with an updated “Last updated” date.
Where required by law, we will provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically so that you remain informed about how we handle Personal Information.
Contact Us
If you have any questions, concerns or complaints about this Privacy Policy or the way we handle your Personal Information, or if you would like to request access to or correction of Personal Information we hold about you, please contact:
DAYNTREk Privacy Officer
Dayntrek Pty Ltd
ABN: 68 356 575 846
Email: admin@dayntrek.com
Website: dayntrek.com
We will endeavour to respond to privacy enquiries, access requests, correction requests and complaints within a reasonable period and in accordance with applicable law.